a students in a library looking through different courses while starting her college search

How to Start Your College Search: A Step-by-Step Guide

Last updated, January 29, 2025

Where do you begin when there are so many colleges out there? How do you know which one will be the best fit for you? What should you focus on first? Starting your college search is about more than just researching schools. It’s also about understanding your goals and priorities.

Breaking the process into smaller steps can make it much easier to handle as you decide which colleges and universities to apply to. This guide will help you determine what matters most to you, narrow your options, and take the first steps toward finding the right college. 

Prefer to listen? Try our short audio overview:

Key Takeaways

  • Know your priorities, like academics, location, and campus culture.
  • Use online tools, virtual tours, and social media to research schools.
  • Talk to students and alumni for real insights.
  • Organize colleges into safety, target, and reach categories.
  • Prepare application materials like essays and recommendations early.
  • Focus on finding colleges where you’ll thrive.

Understanding What You’re Looking For During a College Admission

Before you start your college search, take a moment to think about what you want. Knowing your goals and preferences will make it easier to find the right fit. 

Setting Your Academic and Career Priorities

Your academic and career goals should guide your choices. Begin by identifying fields of study or majors that interest you. If you’re undecided, look for schools that allow flexibility to explore different options.

Research programs that offer internships, study abroad opportunities, or hands-on experiences. These can prepare you for the job market. For example, students who complete internships are 12.6% more likely to be invited to a job interview. You should look for colleges with strong career services and alumni networks to support your plans.

Choosing the Right Location, Size, and Culture

The location and size of a college play a big role in your experience. Decide if you’d prefer a lively city campus or a quieter, suburban, or rural setting. Consider how far you want to be from home and the kind of climate you’re comfortable with.

Some students thrive at small colleges with personalized attention, while others enjoy the variety of opportunities at larger universities. You should also consider the campus culture. Look for places that match your interests, whether school spirit, active student organizations, or opportunities for involvement outside the classroom.

Knowing Your Non-Negotiables

Make sure you identify your must-haves. These could include tuition affordability, scholarship availability, or specific support services offered by colleges and universities. About 85% of U.S. undergraduate students receive financial aid, so look for schools with aid packages that fit your needs.

Other non-negotiables might include access to certain facilities, sports programs, or resources like mental health or disability services. Defining these upfront helps you focus on colleges that align with your expectations and eliminates unnecessary options.

Finding Colleges Online 

The internet has made researching colleges simpler and more accessible. You can explore programs, campus life, and admissions requirements without leaving home. With the right online tools, you can easily find colleges that match your needs and goals.

Using Search Tools and College Match Sites

Online college search tools and match sites are great for starting your search. These platforms let you filter schools based on criteria like location, major, and cost. Websites like College Journey are designed to help you discover options that align with your preferences.

More than 50% of students begin their college search online. Some platforms even offer quizzes to suggest colleges based on your interests. This can save time and introduce you to schools you may not have considered.

Checking College Websites and Social Media

College websites are full of valuable information that can help you decide where you want to study. You can learn about academics, extracurricular activities, application requirements, and financial aid. Admissions pages often outline key dates and steps to apply. Blogs or news sections can also give you insights into campus life.

Social media is another helpful resource. Many colleges use platforms like Instagram, TikTok, and Twitter to showcase events, campus tours, and student stories.

Joining Virtual Tours and Webinars

Virtual tours and webinars give you a firsthand look at campuses from home. Many colleges provide 360-degree tours or interactive videos that let you explore dorms, classrooms, and other facilities. These tours help you picture yourself on campus.

Admissions webinars are another great resource. These sessions, often led by admissions officers or current students, share helpful details about programs, student life, and the application process. 

Visiting Campuses and Experiencing Campus Life

Going on campus visits is key when choosing a college. It lets you dive into campus life, meet current students, and feel the college vibe. Planning your visits well helps you get the most out of each trip and see many campuses.

Planning Campus Visits

Start with a good plan to get the most from your campus visits. First, research the colleges you’re interested in and pick which ones to visit. Here are some steps to follow:

  • Book your visits early to have enough time to see everything.
  • Look for official tour dates or open houses.
  • Visit during events like orientation to see how students interact.
  • Plan your travel to fit in many visits in a short time.

What to Notice During a Tour

You need to pay attention to important details when you’re on campus. You should look for:

  • The state of the facilities and classrooms to see the college’s investment.
  • How students act and interact with each other and their surroundings.
  • The campus culture to see if it’s welcoming and inclusive.
  • Opportunities for joining clubs or groups.

Talking to Students and Alumni

Current students and alumni can share honest opinions about academics, campus life, and the overall experience. Hearing their stories gives you a clearer picture of what it is like to be part of the school.

How to Connect with Current Students

Connecting with current students can give you valuable insights into daily life at a college. Here’s how you can reach out:

  • Join social media groups: Many colleges have groups on platforms like Facebook or Reddit. These are often run by students who are happy to share their experiences.
  • Ask admissions for help: Many colleges have student ambassador programs. Admissions offices can connect you with current students to answer your questions.
  • Attend college fairs or open houses: These events are a great place to meet students who represent the college. They can provide valuable insights about academics and activities.
  • Use online tools: Platforms like Unibuddy let you chat directly with students at various colleges. Students feel these chats have helped them feel more confident in their decisions.

Reaching Out to Alumni

Alumni can give you a long-term perspective on how a college supports its graduates. They often share helpful advice about careers and how the school prepared them for life after college. 

  • Search on LinkedIn: Look up alumni from the colleges you’re interested in. Reach out with thoughtful questions. Most are happy to share their experiences.
  • Explore alumni networks: Many colleges have active alumni associations. They host events and mentorship programs to help prospective students and recent graduates.
  • Attend events: Colleges often organize webinars or panel discussions with alumni. These are great ways to learn how the school impacts careers and future opportunities.

Around 76% of students said alumni connections helped them find good opportunities even after school. 

Making a College List

Creating a balanced college list is key to finding your perfect college match. It should include safety schools, target colleges, and reach schools, each of which plays a role in your application strategy.

Separating Schools Into Safety, Target, and Reach

Organizing your college list ensures a balanced mix of options based on your academic profile and the school’s admission standards. Here’s how you can classify colleges into these three categories.

  • Safety schools: These are colleges where your academic credentials exceed the school’s average requirements. These schools should have higher acceptance rates, and you should feel confident about getting admitted. Aim for at least two colleges in this category to ensure solid options.
  • Target colleges: These schools are those where your academic profile closely matches the average admitted student, making them ideal choices for your college search process. You have a good chance of getting in, but admission isn’t guaranteed. Selecting around four target colleges allows awareness of where you realistically fit in.
  • Reach schools: These are more competitive and might have admission requirements slightly above your current profile. Colleges with lower acceptance rates can be worth applying to if they align with your goals. Having two reach schools can provide exciting opportunities, even if the acceptance rate is lower.

Narrowing Down to Your Top Choices

After setting up your categories, narrow your list to those colleges and universities you want to attend. Look at schools based on what matters to you. Consider majors, campus life, and financial aid. This will help you find colleges that fit your goals.

This method can boost your chances of getting into college and reduce stress. While making a list, make sure that you cover different aspects of your college life.

Once your college search is underway, it’s time to focus on the next steps. Taking steps early can make the application process less stressful and more efficient.

Getting Ready for Applications

Start gathering the materials you’ll need for your applications. Most colleges require transcripts, test scores, essays, and recommendation letters. You should:

  • Create a checklist: Write down what each school needs to stay on track in your college search process.
  • Work on your essays: Begin drafting your personal statement. Most admissions officers say essays are a significant factor in their decisions. Put effort into making yours stand out.
  • Ask for recommendations early: Give teachers or counselors enough time to write detailed and thoughtful letters. Let them know your deadlines ahead of time.

Staying on Schedule with Deadlines

Meeting deadlines is critical in the college application process, as missing even one can mean losing out on an opportunity. Use a planner or calendar to list all important dates for applications, scholarships, and financial aid. Set reminders on your phone or apps to alert you as deadlines approach, ensuring you stay on track. 

You should start early and aim to submit applications well ahead of time to avoid last-minute problems. Students who apply early are more likely to be accepted, making it essential to stay organized and proactive.

Preparing Financial Aid and Scholarship Documents

Financial aid is an essential step in making college affordable. Preparing early increases your chances of receiving support. You should:

  • Complete the FAFSA: The Free Application for Federal Student Aid opens every October. Submitting applications early is essential because some aid is awarded on a first-come, first-served basis.
  • Get documents ready: Gather necessary documents, including tax returns, income statements, and other financial details.
  • Search for scholarships: Many scholarships require separate applications. Research and apply early to maximize your chances.

Conclusion

Starting your college search is an exciting process. By focusing on your goals, exploring colleges online, speaking with students and alumni, and organizing your choices, you’re preparing for success. Take things one step at a time and make decisions that feel right for your future.

About College Journey

The college application process doesn’t have to be overwhelming. College Journey is designed to simplify every step and guide you with confidence. Powered by Alice, your AI college counselor, it provides personalized support to help you understand how factors like GPA, test scores, extracurriculars, and essays impact your applications.

Alice is here to assist with everything from highlighting your achievements and standing out in activities to crafting a compelling personal statement. You’ll also get tailored recommendations, college comparisons, and tools to keep you on track as you progress.

With College Journey, you can focus on finding the right fit without the stress. Best of all, signing up is completely free, so you can start exploring your options today!

FAQ

How many colleges should I apply to?

Aim for 8–12 colleges with a balanced mix of safety, target, and reach schools to give yourself the best chance of acceptance.

What’s the best time to start searching for colleges?

Start your college search process in your junior year of high school. This gives you ample time to research schools, visit campuses, and prepare applications.

Do I need to visit campuses in person?

In-person visits are helpful but not required. Many colleges offer virtual tours and webinars that provide a good sense of campus life.

When should I take standardized tests like the SAT or ACT?

Plan to take these tests during your junior year. This gives you time to retake them if needed and meet application deadlines.

How can I make my application stand out?

Focus on a strong personal statement, meaningful extracurriculars, and showing how you’re a good fit for the school. Highlight achievements that reflect your unique strengths.

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